Spending way too much time browsing through mediocre business articles? I got you. Subscribe to get 1-5 curated SaaS, growth, and marketing resources directly to your inbox every Friday. I'm Head of Growth at an EdTech platform startup, freelance consultant for B2B SaaS businesses — and a serious learning junkie. See the full resource library at saasreads.com.
Hi friends 👋
Hope you've had a great week! Here are some of my best reads this week:
We hear a lot about unicorn-valuation startups going public, having raked billions of dollars of losses over decades but very little about amazing, bootstrapped, profitable companies like Buffer or Atlassian. Let's take a look at these two approaches.
VC fund economics: Extreme growth at the expense of sustainability
The "traditional path" of VC financing and fast growth tends to create companies that accumulate losses and always need to find new investors at a higher valuation to continue fueling their operations. While it is economically disputable, this model yields (for now at least) good results to both founders and investors, assuming the risk appetite of the market doesn't diminish in the years to come.
The road less traveled: Companies that chose profitability over growth at all costs
The road less traveled is slower and, at times, probably much tougher. Without the comfort of regular cash infusions, bootstrapping is a difficult endeavor where financial awareness and business savvy are paramount. It will, however, put you in a much better position to decide how you want your startup to evolve and where you want to go.
Freshworks set IPO terms on Monday, September 13 that would value the company at $8.9 billion. Freshworks Founder & CEO Girish Mathrubootham attributes Freshworks' success to being unconventional from the beginning. A big piece of that was pioneering a product-led growth strategy targeted at an underserved part of a large market.
Focusing on users, not just buyers
Being found organically when folks are solving a pain point
Making it easy to get started without talking to a rep
That's it for this week. I'd love to know what was your favorite read this week!
Cheers, Anna
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Spending way too much time browsing through mediocre business articles? I got you. Subscribe to get 1-5 curated SaaS, growth, and marketing resources directly to your inbox every Friday. I'm Head of Growth at an EdTech platform startup, freelance consultant for B2B SaaS businesses — and a serious learning junkie. See the full resource library at saasreads.com.
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